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Sales on a Beermat!

In this entertaining podcast I interview Mike Southon co-author of Beermat Entrepreneur and Sales on a Beermat.

Mike runs through the three elements of sales featured in his book:

  • Be Liked - why it is essential to focus on prospects that like you
  • Qualify - the 10 steps to turning interest into a sale
  • Close - How to ask for the money

When listening make sure you have pen and paper to hand. This podcast is stuffed full of tips and references to free materials on Mike’s website http://www.beermat.biz

Mike is a salesman through and through and has been involved in building and selling many businesses.

p.s. If you are on Twitter you can follow my daily tips and updates here

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